+In progress
A new project is being written up. Check back soon.
Simple, intuitive, meaningful digital experiences.
About me
Hi, I’m Behina, a UX/UI designer with a background in Civil Engineering. While working on design projects, I realized that I was most interested in *understanding people’s needs* and creating solutions that make their experiences *easier.*
This discovery led me to UX/UI design, where I can combine creativity, problem-solving, and user-centred thinking. I enjoy researching users’ behaviours and challenges and transforming those insights into simple, intuitive, and visually appealing digital experiences.
I’m a creative, curious, and dependable designer who is always eager to learn, explore new ideas, and create meaningful experiences that support both users and business goals.
4+Years designing web & mobile experiences
60+Web and mobile screens designed at Luma and Ascensus
WCAG2.1 / 2.2 and AODA accessibility reviews
Skills & tools
What I bring to a team
UX research
User interviews · Surveys · Personas · Journey mapping · User flows · Information architecture · Competitive analysis
UI design & prototyping
Visual & interaction design · Responsive, mobile-first · Wireframes · Low- & high-fidelity prototypes · Design handoff
Design systems
Component libraries · Design tokens · Style guides · Reusable components · Typography · Colour
Usability & accessibility
Usability testing · A/B testing · Heuristic evaluation · WCAG 2.1/2.2 · AODA · Inclusive design
Product & Agile
End-to-end product design · Product discovery · User stories · Agile/Scrum · Design reviews
Web, analytics & AI
HTML5 · CSS3 · JavaScript fundamentals · Google Analytics · Hotjar · Microsoft Clarity · AI-assisted design
Tools
FigmaFigJamAdobe XDSketchJiraConfluenceGoogle AnalyticsHotjarMicrosoft Clarity
Selected work case studies
01 / 03ARUMIHealthy skin, happier you.
Read case study ↗Arumi helps users discover Korean skincare and build a personalized routine.
Toronto CupcakesFresh cupcakes, ordered in minutes.
Read case study ↗A redesign of a local bakery's site, from card sorting and a new navigation to a token-based design system and a checkout whose totals match.
Principle
Design for people,
Design for people,
not assumptions.
Experience & education
4+ years designing responsive web and mobile experiences, from research to development-ready interfaces. Full résumé →
Jan 2025 – Now
UX Designer, Ascensus
ExperienceUser flows, wireframes and prototypes for 4+ features; Figma libraries across 20+ components.
Jul 2022 – Nov 2024
UX Designer, Luma
ExperienceResearch with 15+ users, 30+ web and mobile screens, WCAG 2.1 reviews.
Certificate
UX Design, BrainStation
Certification
Certificate
Google UX Design (Coursera)
Certification
2015 – 2019
Bachelor’s in Civil Engineering
Education
User researchCompetitive analysisInformation architectureUser flowsPrototypingUsability testingUI design
User researchCompetitive analysisInformation architectureUser flowsPrototypingUsability testingUI design
Let's make it
simple.
© 2026 Behina Amini43.6532° N, 79.3832° W